LO4

Final Product

LO2

Creative

LO3

Reaserch

LO1

Contractual 

Definition 
A signed agreement with stated objectives. If another party or you  were to break any agreements you would be in breech of contract and legal action could be placed.

Purpose

This brief works when the recruiting party has terms and conditions and very specific objective that needs to be followed and taken into motion.

What Its Contains

This brief normally contains elements such as the specific task, terms and conditions, the salary or reward and paces for signatures.

Advantages

Advantages are that the receiving party of the brief will have full confirmation of the conditions, terms and task that they will have to endure also that after it’s signed, whatever the subject matter is will be taken into action without delay or changes. 

Disadvantages

Once it’s signed and confirmed there is no going back or changing  so before it is signed it has to be very carefully  inspected and overlooked.

Negotiated 

Definition 

Two parties (sometimes involving a third party (A judge)have opposing thoughts and a compromise has to be found that makes both sides content,.

Purpose

This brief is used when there is an element of the brief of the complete brief covers something that both parties do not settle on, or need personal confirmation on.

What It Contains

This brief is usually a head-on debate or discussion, but could also be done over the telephone, or online chat (e.g. SKYPE or MSN). They would also cover some type of confirmation like a contracted document or agreement or a gesture (e.g. handshake).

Advantages

This brief lets both parties to make an equally and fair choice and agreement.

Disadvantage

The disadvantage to this type of brief is that it there is certain elements of the topic that could be declined by the opposite party.

Informal 

Definition 

An oral agreement among parties with nothing certified or in writing. More Informal.

Purpose

This brief is used when there is just straightforward information that needs to be exchanged between two or more separated individuals, groups or businesses, without formal need.

What is contains

This type of brief is typically just a conversation between two or more individuals, groups or businesses that can take place either frontal or over the phone.

Advantages

The advantage to this type of brief is that it is speedy and practical and because it’s informal it can be altered or discarded when needed.

Disadvantages 

The disadvantages of this type of brief are that it can be unorganised and not everything can be guaranteed to go as planned.

Formal

Purpose

A formal brief is used when the brief has information that need to be formally read or confirmed (e.g. a letter from a company with occupation or task report).

What it contains

This brief would contain a lot of detailed information about the subject matter such as date, time, task and terms and conditions.

Advantages

The advantages to this brief is that it’s very detailed and contains all the information you will need in order to carry on with the task or objective.

Disadvantages

The disadvantages of this type of brief are that it covers a lot of information that you might not necessary like but there is no negotiating a change of it. And it also takes time to form.

Tender 

Definition 

Co-operative brief 

Definition 

Competitive Brief 

Definition 
This is a brief in which two or more parties would either compete to have or where the instruction on the brief would require competition to take place. 

Purpose

This brief is used when a company needs to find a candidate that is best and most capable of carrying out the briefs requirements

What it contains

This brief would contain information on what exactly the different candidates would be competing for.

Advantages

The advantages of this type of brief are that the party that selects the candidate get the person who is most suited to carry it out

Disadvantages

People are going to be putting in low bids so you may end up having to put a bid in lower than you would like, so the completion would be fighting costing therefore profit.

Commission

Defintion

This brief consists of granting certain powers, money or the authority to carry out a particular task or duty.

Purpose

This types of brief works well when as a company or individual need a task to be carried out by someone else but its one that can only be done by someone at top authority and power, so you send out a brief the would give a client top authority and power in order for them to carry out this task.

What it contains

This brief would contain information on the task and also what you will receive in order to carry out the task, also you will be given such terms and conditions as the time limit and budget and amount of authority.  

Advantages

An advantage is that a company can do more than one task as they have other people to carry out others (like being in two places at once).

Disadvantages

The disadvantages of this brief is that the client that will take the brief into action will have to be fully trusted and able so it is done well. And if the subject matter on the 

 

These definitions were taken from http://wiki.answers.com/Q/Identify_the_different_types_of_briefs_used_in_the_media_industries

You work together with other production businesses or organisations that also have a brief therefore your brief has to collaborate with the brief they are working on as well.

Purpose

This brief is used when two or more separate parties need to join forces for a better impact or outcome of the topic.

What is contains

This brief would contain two or more different brief and one brief that combine the different briefs together, this could be different formal briefs such as written letters, documents or emails or informal briefs such as frontal or phone conversation or a combination of both.

Advantages

The advantages are that opposite parties can combine in agreement to enhance better impact on the subject matter.

Disadvantages

The disadvantages are that both parties might have different ideas that clash which might need to be totally changed in order to have an agreement.  

A tender brief is where numerous prospective contractors provide an estimated cost and a description of how the product may be produced. The proposals are discussed by the commissioner and one of the tenders drawn.

Purpose

Used when a business or person wants a potential client to produce something for them, but unlike a contractual brief they would give that client options (tenders) to select from in order to give them more control over the topic.

What it contains

Consist of different tenders, highlighted rudimentary information (e.g, . company name , topic , contact details and dates).

Advantages

The advantages to this brief is that the receiving party gets a variety of choices to select from.

Disadvantage

The disadvantages of this brief is that it would take a while to construct and the client might not select the option you thought would be best.